Logo Registration in Salem
WHAT IS A LOGO AND WHY SHOULD A COMPANY HAVE A LOGO
A logo is name, symbol, or trademark of a company or organization. A logo is company’s name or initials printed in a certain style and / or a symbol that service as a visual identity for a firm. A logo may also be a combination of these, but its goal is always to project the company’s intended image. Visual identity has a big impact, since most people process information primarily visually, while auditory and kinesthetic processing comes in later. Coca-Cola’s red-and-white script style enables you to identify the company at a glance even if the name itself is written in any foreign language. Similarly, Nike’s wordless “swish” symbol reminds you of the company instantly when you see it. A distinctive logo used proudly and extensively gives your company a recognizable look. It has been observed that the average child can recognize and identify over 100 corporate image, but only a handful of species of birds. Clearly, this is the result of successful advertising and effective logo designs.
BENEFITS OF HAVING A LOGO
A logo can form an important part of a cohesive overall marketing strategy. A logo can help a business maximise market exposure using all the avenues available to help promote business through directories, magazines, advertising on paper and screen. This is even more important in restricted, competitive and costly advertising space. A logo can be advantageous in the following ways:
Strengthen Image
To compete in today’s crowed marketplace your business needs to stand out and be recognised. An effective logo acts as the cornerstone of a professional corporate identity giving every aspect of your communications a strong consistent look and feel.
Increase Awareness
Your customers need to know you exist and what you do. They are constantly bombarded with images, logos and offers from competitors. A logo can help you project an image of professionalism and competence to gain greater brand recognition.
